UX Research + Design for Product Decisions
Not seeing adoption, or unsure how to move what you’ve built forward?
I help founders and product leaders understand customer behavior and decide what to do next.
How I help teams make progress
Understand how customers work
Teams often build something customers need, but it doesn’t fit how they actually work.
I help uncover where friction exists between the solution and users’ mental models, so teams know what to adjust and why.
Align teams around the problem
Misalignment slows everything down.
I work with founders, product, and design to build a shared understanding of the problem, tradeoffs, and opportunities.
Inform confident product iteration
When something is working but not quite enough, teams need to know how to evolve it. I help uncover what customers value, where friction exists, and how to iterate without adding unnecessary complexity.
Reduce risk before building more
Testing ideas early saves time and money. I help teams validate direction through lightweight research and design exploration, so they can move forward with confidence instead of guessing.